The #areuin? card was launched in August 2017 as a pilot program in the SAU16 school district (Exeter, East Kingston, Brentwood, Kensington, Newfields and Stratham) Our inaugural program was nationally recognized by The Aspen Institute as 1 of 7 emerging grassroots programs at the Let’s Play Summit in Washington, DC. In the program’s pilot year, of the 500+ SAU16 students reached 165 signed up for the #areuin? Card (30%). Of those, 61 (40%) enrolled in a program.

The #areuin? card program streamlines the eligibility process for obtaining scholarships and discounts for programs offered to students in youth sports and other related activities. By using the Free & Reduced Lunch program eligibility criteria, as well as validated referrals by school staff as financial income eligibility for this program, the need for program partners to verify income for each applicant is eliminated.

This program was started to give our region’s students access to other programs, services and goods that they might typically not have access to due to financial constraints. The program partners with local organizations to offer free or significantly reduced memberships, services and/or goods to these students.


THE KEY COLLECTIVE • PO Box 149, Exeter, NH 03833 603-498-8791 •

The KEY Collective is a registered non-profit 501(c)(3) organization. All donations are tax deductible.